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Research March 2025 · 5 min read

Why frontline workers rank on-demand pay above a raise

When money is tight, timing matters as much as amount. What the evidence says about pay flexibility and loyalty.

GP
The GetPaid Team
Financial wellbeing at work
Why frontline workers rank on-demand pay above a raise

Amount isn’t everything

A raise is welcome, but it arrives spread thinly across a fixed cycle. For workers living close to the edge, the problem is often not how much they earn — it’s when it lands relative to when they need it.

That’s why, again and again, frontline employees rank flexible access to their own pay above a modest bump in salary.

Timing is a form of pay

Access to earned wages on the day an emergency hits has outsized value: it’s the difference between solving a problem cleanly and paying 20% to an informal lender to solve it. In real terms, timing puts money back in the worker’s pocket.

“For the people who need it most, sooner is the raise.”

What it means for retention

Employers who offer on-demand pay consistently see it cited as a reason people stay — and a reason candidates choose them. Because it costs the company little to nothing, it’s among the highest-leverage retention tools available.

The takeaway

If you can only move one lever this year, consider making pay more flexible before making it bigger. For the people who need it most, sooner is the raise.

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